Yesterday’s press release from Havant Borough Council raised more than a few eyebrows among our members and peer groups. HBC have issued a press release on the subject of ‘the Warblington Farm initiative’ before and the residents’ reaction this time is broadly similar.
The HBC submission in the ‘Planning for the natural environment’ category of the ‘Planning Awards’ does deserve credit for the creatively worded executive summary’, reproduced below:
“This project has shown original thinking, swift action and true multi-disciplinary partnership working to not only deliver a solution to planning needs, but a genuine addition to the Solent’s ecological landscape and a new asset for residents. It enables development, and will educate the public about their local, world-class coastline.
In addition, particular attention has been paid to effectively communicating a complex, emotive subject. Considerable effort was applied to ensure that messages could be easily relayed to the public in numerous ways. Developers were provided with a gamut of materials to help them understand and engage effectively with the solution.”
Having watched that again, we hope that you share the view that this complex, emotive subject was effectively communicated, that you now have a clear understanding of your new asset and that you feel fully educated about your local, world-class coastline.
Perhaps next year HBC would consider setting a rather higher bar and going for something a little more taxing, for example: